
Demystifying Innovation Culture Efforts is a comprehensive eBook that distills Bob Eckert's and Natalie Jenkins' research and experience down to 12 Strategic Action Areas that leaders need in order to build a sustainable culture of innovation. In this series of articles, we will take each of the 12 Strategies in turn. Recently we featured:
Skills, Accountability, Measure, Technology, Environment, Experimentation, Focus
_________________________________________________________________________________
Series 8: Deep dive into STRATEGY
STRATEGY: Clarified goals for profit generated from current offerings, new offerings and efficiencies.
“Strategy” - as we intend you to think about it here - links directly back to “Measurement” (Read more on Measurement.) Get your measurement system right first, then make some clear, mature, and as bias-free as possible decisions about what your specific goals need to be in the four measurement areas: (Efficiency, Incremental, Radical and Transformational). And, do this in every aspect of your business:
- Finance
- Processes
- Offerings
- Delivery
As we've repeatedly written, in our current cultural understanding of innovation, the perception is that it is all about new offerings, aka products and services. The dangerous blind spot within this point of view is...