Men (and women who like to laugh with them) Listen UP!

This innovative, new yogurt can help you get six-pack abs.  At least that's the claim.  The edgy packaging and irreverent marketing campaign got our attention and sparked our curiosity.  With a little "deferred judgement", we bet you will be curious to learn what the business case is behind all of the glitz!  Sit back and enjoy with an open mind and a playful heart.

According to Yogurt Wars, an article published in Forbes April 2013, "It's clear that this is no longer a 'business as usual' category," says Chris Solly, CEO of Ehrmann USA.  "Brands are looking for new ways to continue driving consumption, private label supply is tight but growing, and retailers are in a position of having more options than available space. "  Yogurt sales are growing rapidly in the US, easily surpassing a billion dollars in sales.  The US market has been lagging behind Europe, but is making up some ground through innovation, as seen in the innovation award winning Chobani line.  This new entry, Powerful Yogurt, adds a new twist to the fray and will be interesting to watch the pulic's reaction.

The adverising is quirky and definitely targeted to men.  Here's one for you to enjoy: (Remember, ladies, these ads are targeted to men...and maybe to the women who buy yogurt for them.)  

Earyl results are encouraging with Power Yogurt selling for US $2.99 in 300 stores and gyms in New York.  Will it be coming to a grocery store or gym near you?  Let's watch and see.

Powerful Yogurt appears to be a bit of a mash-up of Chobani food science innovation, Coke Zero packaging, and perhaps a little Mentos  irreverence.

 Plus   Plus  Equals  

Were the makers of Powerful Yogurt inspired by these brands?  We don't know for sure, but it seems like "building on options" is an orchestrated fomula for success.  The creative thinking that leads to innovation is always born from thoughts colliding in interesting ways.  We think we see a collision in retrospect.

Are you wondering how your organization can come up with a high-falootin', toothy,
game-changing solutions that will send a powerful signal to clients that you are the innovator they will want to do business with? That you are serious about providing them with a steady revenue stream via your innovative output.  Read our newsletter, "Catalyzing Innovation" for a few (well, 188) tested ideas to get you started or keep your innovation six-pack going strong.