Innovative Brain Food from New & Improved

Many Innovation Efforts Fail

12 Keys to Set Your Organization up for Innovation Success

Thursday, June 27th-- 1:00 EST (NY time)

Innovation, as a conscious business strategy, is new enough that there are a lot of common missteps still being made. Experts -- with the latest poorly validated innovation assessment tool -- pop up every week.   In fact, the whole area of understanding human creativity, cognitive skills and neuroscience -- and their link to sustained innovation is not new.  Interest is new however. And broad expertise, based on scientific rigor and significant cross-industry experience, is less common than marketing spin would make it seem. So, it's no wonder that many innovation efforts fail as leaders struggle to figure it all out.  

Join our webinar and learn by exploring 12 key areas that will help set you up for innovation success. 

Learn more and register here

 

Just what Successful Innovation Activists Crave!

The Innovative Brain is our monthly roundup of Innovative Brain Food and other news that people like you, innovation activists, want to know.  You can think of The Innovative Brain as a full-course meal and our Innovative Brain Food blog (that's where you are now) as bite-sized morsels.

Driving Innovation in Turkey

New & Improved CEO Bob Eckert and New & Improved Turkish consulting partner Pelin Urgancilar are both featured in the April 2013 issue of Turkishtime, Turkey's leading economic magazine. The issue is all about Turkey's rapid economic growth in recent years, its current status as an innovative country, and what it will take for Turkey to become increasingly competitive in the future. Pelin explains that she and Bob were consulted because of New & Improved's global reputation for its expertise in helping organizations build cultures of innovation. Here are some highlights of the conversation.

Men (and women who like to laugh with them) Listen UP!

This innovative, new yogurt can help you get six-pack abs.  At least that's the claim.  The edgy packaging and irreverent marketing campaign got our attention and sparked our curiosity.  With a little "deferred judgement", we bet you will be curious to learn what the business case is behind all of the glitz!  Sit back and enjoy with an open mind and a playful heart.

Announcing the First Great Innovative Brain POINt CONTEST!

Ladies and gentlemen, gather round. You could WIN one of three fabulous prizes, or at least have a great time trying.

And even if your entry doesn’t win an actual prize, you will master a valuable formula for innovative thinking that you can use right away at work and in your personal life.

So EVERYONE’s a winner. (Except Gators. NO GATORS allowed.)

The Great Cookie Caper

Just because your work is important doesn’t mean that you have to take yourself seriously. Lighten up. You’ll soon observe what research has indicated--that a backdrop of playfulness at work yields greater levels of innovation. That's the premise behind our recent cookie caper.

 

From blah to brilliant...this isn't your father's coffee vending experience

 

“We all know that big payoffs come from big risks,” say our favorite authors, Bob Eckert and Jonathan Vehar, but it’s not easy to take those risks. Our instinctive reaction to “something new” is most likely to fight it or run from it. That’s why courage and curiosity are such important components for building a culture of innovation. (Get more on that in our free white paper, “Courage in the face of the status quo: An essential value for Innovation Leadership.”)

 Consider the risk UK-based Costa Coffee faced when approached by Coffee Nation about forming a new and innovative brand alliance.

Innovation's chain-saw massacre

Do you wake up screaming from a recurring nightmare where your competition is chopping your company to bits, Texas chain-saw massacre style, with their innovative new ideas?