Out of, Inside, And About "The Box"

Props to Puma for working to think outside of, inside, and about the box to reinvent it. And I'm speaking literally here, not metaphorically or in the manner of a trite expression.

Puma spent three years working to re-create the traditional shoe box to make it cheaper and less wasteful while still protecting the shoes in transit and while being stocked.   The clever new cardboard-frame-in-a-reusable-PET-bag solution saves 60% of manufacturing costs, 275 tons of plastic bags, and 132,000 gallons of diesel fuel in shipping.

Read more about it at: http://bit.ly/95E4DK