In our Innovation workshops, we talk about the Gator-Brain (aka "reptilian brain," aka "brain stem") as a being a danger to newness and innovation, as a result of the "fight, flight or freeze" reaction that is hard-wired to respond first to anything that looks like it might disrupt the safety of the status quo.
Well, taking on a dangerous assignment, a Wall Street Journal reporter set off on a task to find out if someone wearing Ohio State University clothing would be more hated in Ann Arbor, MI, than someone wearing University of Michigan clothing in Columbus, OH. For those that don't know, this is one of the fiercest rivalries in college football. When I lived in Columbus many years ago, I helped a friend put pro-OSU signs on his car, because his vehicle still had the Michigan license plates on it from his home town, and he feared damage to the vehicle from vehement fans.