Clear communication is one of the critical skills for working well on an innovation team. It's essential to the innovation process in terms of: a) conveying solutions effectively,
b) diagnosing challenges and opportunities properly, c) ensuring successful implementation, and d) creating brilliant solutions in a team environment.
Yet it's so easy for communication to go awry. Many years ago, when I worked in the advertising field, I would periodically get phone calls from a recruiter, who would always try to hook my attention by asking something like, "How would you like to work on Nestle" or "How would you like to work on Toyota?" What he meant was, would you like a job working for an agency working on the Nestle or Toyota advertising business? I admit, it did capture my attention, especially if I was having a bad day.
One day, after a particularly stressful one, he called me just as I had walked into my house (coat and hat still on) and proposed his latest opportunity, "How would you like to work on Mars?"